Michael Evan: Renaissance man

Publicist, Publisher, and author, Michael Evan double majored in Psychology/English Literature at York University in Toronto. He ran a live event marketing and promotions company for 15 years. In 2018, he started the Fantasy/Sci-Fi Focus blog, and Facebook Community as well as the Books and Authors Fantasy Podcast alongside bestselling author Jamie Davis

Having noticed how little emphasis is placed on publicity and community engagement by publishers of all sizes, he wanted to bring that element to the table to offer authors a multi-media spotlight and genuine interactive events.

Michael specializes in providing authors with multi-media press opportunities, as well as growing and nurturing reader communities through review seeking, reader group growth and engagement, and direct audience interaction opportunities.

On a more fun fact, he has read Joyce’s Ulysses twice and champions Finnegan’s Wake as a worthy successor (but still has no idea what James was on about).

Hello, Michael! How has your day been?

My day has been insanely busy. Although I worked about 14 hours yesterday so I’m thinking I’m going to crash soon and my wife and I will probably order sushi. Whew! Long day! Is a 14 hour day typical business hours? These days it’s up and down. Between running Fallbrandt, a publicity company, occasional editing, and trying to organize my own writing projects- not to mention trying to make time to have quality time with my family-it’s often spread out over regular workday mixed with late-night work.

Now that you have mentioned Fallbrandt Press, let's delve into that world for a moment. What sparked the idea of beginning your own publishing company? Basically, I was shocked by the fact that most publishers, even the traditional ones left all the PR to the author, and how so many indie publishers didn’t advertise their products. I mentioned this to my now partner Jeff, and he mentioned that he had been thinking the same thing at the same time. One thing led to another and Fallbrandt came to be. Our emphasis is formerly self-published products with quality writing and aesthetics but floundering or non-existent sales or presence. We put a lot of effort into getting our author's exposure and we focus heavily on advertising. If you don’t believe your authors are worthy of investing in, you shouldn’t be publishing.

You have 15 years of marketing and promotions, was that something you have always been interested in doing?

I started out in the live music business. I ran and marketed corporate sponsored events for years and basically, I was just tired of the late nights. I brought a lot of my experience in marketing and event hyping to my book PR company, which basically grew from my involvement with some higher profile fantasy blogs as an interviewer and article writer. Fallbrandt Press has an amazing competition going on for the participating authors. Round 2 is in full bloom. Do you think it has gone better than expected?

It’s hard to say. I’m enjoying watching it happen. There are some amazing competitors and I’m shocked we were able to get 100 submissions in less than one full day. It’s always a bit disheartening when you can’t move everyone to the next round. Many books I read and loved didn’t make it, but then it is subjective and there has been little to no backlash so far. I've enjoyed watching it unfold, it's been exciting, to say the least. Do you have plans for more in the future?

I’d love it to be an annual thing. I have to see how this year pans out but obviously, everything I do is conceived with the intention of ramping up and going bigger! I know you have many clients, and not to put you on the spot, but- which book of theirs have you read that you couldn't put down? Just off the top of your head.